Marketing Campaigns Manager
Date: Jun 20, 2025
Location:
Overland Park, KS, US
Company: Black & Veatch Family of Companies
Together, we own our company, our future, and our shared success.
As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
Company : Black & Veatch Corporation
Req Id : 109352
Opportunity Type : Staff
Relocation eligible : No
Full time/Part time : Full-Time
Project Only Hire : No
Visa Sponsorship Available: No
Why Black and Veatch
Black & Veatch allows you to lend your talent and perspective to humanity's biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1.
Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.
The Opportunity
The Marketing Campaigns Manager has the opportunity to beresponsible for the strategic planning, execution, and performance analysis of integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth. This role requires a blend of marcom and audience-based prowess, strategic organization skills, knowledge of channels, analytical rigor, and cross-functional collaboration to ensure campaigns are aligned with business objectives and resonate with target audiences. This role requires independent study of Black & Veatch businesses, markets, audiences and solutions. The candidate will grow in progressive understanding of our markets, solutions and audiences to provide coaching and guidance on campaign creation and efficacy.
The Team
Black & Veatch's Business Enablement consists of critical groups that help enable the organizations people, projects, and businesses to be as successful as possible. Functions in this group include Digital & Information Technology, Global Finance, Global Human Resources, Legal, Risk Management, and Government Affairs and Real Estate and Building Services.
Key Responsibilities
Campaign strategy & planning:
All campaigns begin with great, audience-based sales and marcom strategy. Develop and lead integrated marketing campaigns tailored to specific market segments and client personas. Define campaign objectives, key messages, and value propositions based on customer pain points and business goals. Ensure campaigns are linked to overall imperatives and initiatives for marketing.
Organization and workflow:
Define processes for the flow of campaign work throughout marketing from ideation and planning through execution, measurement, refinement and ongoing monitoring.
Execution & coordination:
Oversee the end-to-end planning for campaigns with business leaders and functional leaders including strategy development, audience-based targets, messaging development by segment and persona, content development, media planning, and channel activation (e.g., paid media, email, social, events). Coordinate deeply with internal teams such as marketing communications (where this role sits), creative services, demand and marketing operations, external and internal communications, events and regional marketers. Coordinate with external agencies, as necessary.
Cross-functional organization and scheduling:
Provide end-to-end views and timelines of campaigns by various market segments and personas to ensure coordination of messaging to key targets. Provide templates for campaign planning and reporting for consistent use and application by marketers.
Communications:
Communicate regularly within marketing and to stakeholders on the status and performance of campaigns.
Performance marketing:
With the demand manager (as part of marketing operations) and commercial marketers, outline demand generation and performance marketing tactics. Optimize campaigns using data-driven insights to improve conversion rates and ROI.
Stakeholder collaboration:
Work closely with commercial marketing, sales and pursuits, external communications and agencies to ensure campaign alignment and consistency across touchpoints. Serve as a key liaison between marketing and segments.
Measurement & reporting:
Define KPIs and success metrics. Monitor campaign performance and generate insights to inform future strategies.
Expertise and best practices:
We are on a mission to become world-class in all areas of marketing at Black & Veatch. This role embraces a commitment to expertise in and actively deploying industry best practices for campaign management, workflow and efficacy. You will research, network and propose marketing campaign methodologies, models for campaign management, and collaborate with marcom, demand, and external communications on real-time content marketing, digital marketing and social marketing
Preferred Qualifications
Experience working with businesses to develop end-to-end marketing campaigns and large programs in a fast-paced and results-driven environment.
Agency background or experience managing agency relationships.
Excellent knowledge of multichannel and digital marketing tools and techniques, including paid and earned media, demand-based campaigns, email and content marketing, marketing events, and RevOps (MarTech & SalesTech) systems
Strong understanding of marketing principles, campaign development and digital marketing channels
Efficient project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Excellent writing, communication and organizational skills.
Familiarity with B2B marketing strategies and enterprise sales and marketing cycles.
Experience supporting regional and global deployment of marketing campaigns.
Assertive and ownership mentality - understands and feels accountable for the details and success of campaigns.
Ability to hold crucial conversations and negotiate between stakeholders.
Comfortable working in matrixed organizations and cross-functional teams and astute at influencing and coaching stakeholders.
8+ years of experience in marketing with a strong focus on campaign management, digital marketing, and performance media.
Bachelor's degree in marketing, communications, analytics or related field
Strong decision making and judgment
Excellent stakeholder management skills
Ability to work independently and as part of a team
Mature problem-solving and analytical skills
8 years progressive experience
Minimum Qualifications
Bachelor's degree in related field preferred, or equivalent experience
6+ years progressive experience, including 2+ years supervisory
All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
Work Environment/Physical Demands
Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.
Salary Plan
MAC: Marketing & Communications
Job Grade
006
Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.
Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
BVH, Inc., its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
For our EEO Policy Statement, please click.
Notice to External Search Firms : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.
Nearest Major Market: Olathe
Nearest Secondary Market: Kansas City
Job Segment: Engineer, Engineering
